RCL-SOFT

We have been developing Windows based software applications and internet solutions for many years following client's requirements and their wishes accurately. We have developed many programs and integrated software applications into existing it-infrastructures. We have been engaged in the creation of simple programs, databases and complex automation systems. Nowadays we specialize in the following areas: business automation, web development, program development for Windows.

The next type of our activity is the advertisement on the Internet. The internet advertising is the youngest and at the same time the most dynamic and effective way to promote products and services. It opens up new opportunities for advertisers to spread over the Internet the information about promoting products effectively and to increase sales. The advertisement on the Internet has advantages over other ways to promote products in efficiency, flexibility in advertising campaign management as well as it has low cost. Users can get full information about products, services through the Internet by using thier devices connected to the Internet. As a result the advertisement builds a modern corporate image and assist customers in understanding of services and product qualities. Advertisers can choose one of three methods to promote thier products: contextual advertising, search engine optimization, image advertising. The most popular advertising method is a contextual advertising because advertiser can quickly and inexpensively advertise products and services on the Internet.

Contextual advertising is the most unobtrusive way of advertising products or services because the text ads don't attract much user's attention as the television advertisements do when its are being displayed in the search engine's results, in that way as it could be seen, for example, on the well-known ones as Google and Yandex. In this case, the advertisement shows to the customers that has typed the search queries on search engines. Thus, customers see the information concerning the service or the product which is being looked for at the moment.

However, the website promotion is rather difficult if you have decided to do it yourself without relevant knowledges. It is necessary to choose the right keyword phrases that describe the advertised products, to work out a piece of the advertised information that would be more attractive than the competition information in the text area on search engines.

The next way to promote products through the Internet is search engine optimization. The same results in this case are achieved by using the methods allowing to affect the website visibility in a web search engine's results. First, specialists optimize the website content by editing page meta tags and landing pages' content. Thereafter, they search for partner websites to place the text advertisement on them:. As a result the website appears in a web search engine's results more frequently and more customers see the advertisement. This method is the most difficult from all as it requires much relevant knowledges and time.

Third, no less effective way of advertising products and services is the image advertising. The image advertising creates a successful company image or product's image having a certain quality usually the best quality among similar products in the minds of consumers. This advertisement is the best choice if you would like to build awareness of your brand.

In our company you can order any of the website promotion services and our experts will make every effort to increase sales and profits by advertising your products or services on the Internet.